Our people

Sue Axcell

Content Coordinator

Our resident content chameleon, brand champion, and graphic designer; Sue has vast marketing experience and thrives with words and imagery. She pumps quality content out for all departments... If you’re reading this, or any of our advisory content in The Gap App, it’s likely Sue has been there before you. She loves seeing how her work supports advisors to deliver powerful services to their clients.

An active water gal, Sue enjoys fishing, boating, sailing (occasionally volunteering on the Spirit of New Zealand) and generally exiting her comfort zone. Confident behind a camera, you may be familiar with her work in the 2022 Gap Bloopers reel…

“You’re only supposed to blow the bloody doors off!”

The Italian Job

We're fun, not funny