As a fellow Gappie, Freddie knows how the product can fill your advisory gaps. When he isn’t working in The Gap, Freddie’s running his own sales and mindset consulting firm. Having experience with several large global brands, he knows a bit about how mindsets and planning drive businesses to succeed.

Freddie considers himself a bit of an adventurer. He’s completed several Ironmans, won a couple of ultra marathons, 'casually' ran across the Sahara Desert, AND holds a Guinness World Record. As a 50/50 Brit/Kiwi, Freddie spends free time with his greatest supporters - his sons! - and reminding them of their football roots. #TeamManUtd